Acorrding to the AirSerbia website, more then half or 53% of the tickets of AirSerbia were purchased using direct sales channels of Air Serbia, i.e. through the website, mobile application, Contact Centre and Air Serbia Retail shops, which represents a significant increase compared to the same period in 2019, when the share amounted to 32 percent. Online sales channels contributed the most to this result, taking up 44 percent share of total sales, which indicates that it doubled compared to the same period in 2019, when it took up 21 percent.
“In order to offer our passengers the best possible travel experience at all times, we strived to constantly develop our platforms and adapt to the changes in the habits of people brought on by the pandemic. We have introduced changes on our website, updated our mobile application regularly and worked on improving the online reservation system, thus creating a comprehensive and functional solution for passengers. We continue to work on new projects and we are glad to make it easier to search and book flights and enable personalized offers for our users,” said Srđan Prokić, Head of e-Commerce, Air Serbia.
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